What We Do
Responsive to the ever-evolving industry, the Fashion Mode Agency sales team use the latest fashion forecasting services to keep abreast of trends and industry developments and are pro-active in constantly adding new retailers to our vast network of premium menswear, womenswear and accessory accounts.
We have experience with retail and wholesale buyers of small/large outlets as well as independents nationwide. As is the policy with PR, we will look to work with you to develop a sales strategy that is tailored completely to your own brand; one size does not fit all. We will also ensure that the strategy plans for the long-term and continued growth of your brand.
We pro-actively seek feedback from buyers and retailers, the good and the constructive, as we believe it is imperative for designers to be commercially competitive as well as remaining true to their design aesthetic. Unique in our approach, we are happy to offer retailers a comprehensive sales support package including staff training, visual merchandising assistance and creative consumer events, all to ensure sell through of your product and a successful long-term partnership.
We specialise in working with and launching new designer labels and as such we realise that product development and production advice is invaluable. We have our very own production manager in-house to offer consultation and advice as needed to ensure you are using the best suppliers, fabrics etc. ensuring truly outstanding final products.
Our spacious, showroom in Curtain Road, East London is open daily for sales and press appointments and provides a welcoming location to take buyers and press individually through your collection.
The PR team has over 10 years’ experience working with designers, luxury labels and youth brands and, as with any PR’s worth their salt, with experience comes an extensive network of contacts including trade and consumer media, stylists and influencers, celebrities and industry movers.
Editorial placement integrating print, digital and broadcast avenues form the foundations of what we do. A clear, succinct PR strategy works wonders in creating a distinct brand identity and communicating a consistent message to the end consumer.
Our strength lies in being able to synergise sales and PR strategies to ensure that the PR supports the sales process, retailers and sell through as well as brand awareness.
Understanding that product is budget, Fashion Mode Agency delivers a considered approach to celebrity product placement. There is no questioning the value of good celebrity placement for a brand, resulting in endorsement, association and additional PR opportunities. However we believe that the key is to work with celebrities that are relevant to each brand and that a two-way relationship should be developed so everyone benefits. Whether it is the celebrity themselves, agents, model bookers or stylists we have a strong, trusted network of contacts that we use and are always pro-active in developing this select group.
The Fashion Mode Agency team is also experienced in art direction and event management. We excel at producing creative, innovative and professional managed events including press days, fashion shows, collection/product launches, store launches, press/buyer meet and greets, and marketing materials including look-books, POS, brand catalogues and press materials. The Fashion Mode team handles the entire process from concept to completion in-house. We believe that it is imperative that everything especially events fulfil their “reason for being” whether it is relationship building or column inches, the end objective is always in mind.
Digital Marketing & Design
Fashion Mode Agency offers in house creative services, specialising in digital and visual communications. Our remit is to provide exceptional, engaging and relevant visuals and marketing campaigns that supports any sales and PR activities.
Services include brand identity, website design, illustration, look book production, print design, digital marketing, social media management, alongside video and photography production services for emerging and established labels.
We work with talented creative and technical gurus that can provide you with a wide range of services that increase your brand’s visibility across all touch points. Our unique advantage is knowing exactly what buyers and press are looking for when it comes to branding and marketing equity. We can advise on what is best for your label, will reflect its core values and qualities, and synergise all strategies towards the same goal.
For more information on our digital maketing and design services please contact firstname.lastname@example.org