Hello my Name is Paul Smith!
The doors opened to Paul Smith’s “Hello my Name is Paul Smith” exhibition on the 15th of November 2013 (at the Design Museum), and if you were lucky enough to be there when they did, you will agree that the content was breath-taking. The entirely British designer is presenting his 40 year career and allowing visitors to step into his slice of the fashion world; showing the processes he goes through when designing and marketing his collections using both imagery, audio and video.
The gallery space is separated into individual rooms; recreating Smith’s story as you go round. You enter the exhibition through a three metre square cube; designed as an charming replica of Smith’s first shop in Nottingham. This is where the journey first started for Paul and thus is an appropriate place of the exhibition to begin. The entirety of the exhibition is very personable and installations include a hand-painted replica of his first showroom at Paris Fashion Week and a complete reproduction of his design studio.
The exhibition also reminds everyone of the outstanding collaborations that Paul Smith has been involved in; Mini, Giro Helmet, John Lobb, Rapha, Evian, Leica Cameras, HP Sauce to name a few that are displayed throughout the rooms.
“Hello my Name is Paul Smith” is a complete eye-opener to not only Paul Smith as a brand but also Paul Smith as a man. For example did you know he carries a notebook and his camera everywhere or that his inspirational places include street markets such as Portobello Road. He believes in the importance of simplicity and absorbing your surroundings – because the ideas we have can come from everywhere. You can find out all this first-hand and even more in the “Inside Paul’s Head” – the digital room where you are able to listen to Smith’s narrated thoughts.
He inspires visitors with never-ending ideas and in the central space of the gallery a carefully selected array of framed pictures from Smith’s personal collection are laid out all in different sizes onto two massive walls.
To top the exhibition off, on your way out you face a giant post-it note that reads: “Every day is a new beginning”.
The exhibition is an absolute must-visit and Fashion Mode thoroughly enjoyed the whole experience.