Archive for February, 2014

Kiev Fashion Days

February 13th, 2014

Ukrainian Fashion is coming to London again. After the designers from Mercedes-Benz Kiev Fashion Days presented their collections a year ago at Fashion Scout London; it’s become somewhat of a tradition. Six of the best Ukrainian designers will show their AW14 collections on Sunday, February 15th.

The independent platform for discovering new fashion designers is famous for scouting emerging brands and in turn giving them a chance to showcase at LFW. This also helps them build their name and support them for its first 6 seasons.

Designers of the Mercedes-Benz Kiev Fashion Days and Fashion Scout Kiev develop their brands internationally; aiming for world class fashion standards with collections featured in Vogue UK, L’Officiel Italia, Maria Claire UK.

We are looking forward to seeing the amazing work of Anna K, Lara Quint, Lera Leshchova, Krasilnikova, Paskal and Yasya Minochkina in Freemasons’ Hall this week and after showcasing in London, they will present their collection during Mercedes Benz Kiev Fashio Days in March 2014.

“Bus Stops” by Juergen Teller

February 13th, 2014

Year of the Bus is upon us and what better place than in London to mark the occasion.

TFL have join forces with art giants Annin Arts and world renowned photographer Juergen Teller to create ten iconic images that will grace this years London Fashion Week by being blown up and placed on the tops of bus stops along the Strand.

Images will include faces such as Vivienne Westwood, Kate Moss and Bjork and if Juergen Teller’s previous work is anything to go by, every single image will create a buzz of excitement.

Fashion Mode think it’s an amazing idea and a complete breath of fresh air from other types of “free art” around London. We can’t wait to get a seat on the top deck of any London bus via the strand over the weekend!

Pictures to follow!

HYMN Menswear Launch

February 10th, 2014

If you’re looking for a refreshing brand that offers great quality, great durability and an impeccable urban style; look no further than new menswear brand HYMN.

We were delighted to attend the launch of HYMN last week in the heart of London’s Soho and not far from retail store JOY – where HYMN will be stocked.

The venue for the launch was a really interesting space that introduced you first into a large show room that had immaculately lined rails showcasing both the brands Autumn/Winter collection and Spring/Summer collection. We were welcomed warmly and one of the designers came straight over and greeted us. Drinks were provided and within five minutes of being inside the relaxed atmosphere, the London rain had been forgotten and we were finding out more from the designer himself about what inspired the latest collection. The inspirations for the clothing came from looking at real men from different working backgrounds including a fisherman, an artist, a singer and a barber.

The lookbook, which was blown up and decorating the venue walls, was based on the four distinct professions (mentioned previously) and the models wearing the clothes were genuine men from each of these professions. The singer, artist and barber collaborated on the event with HYMN, which as well as being a lot of fun, also showed how genuine a brand they are and how versatile the clothing is.

Singer Sam Mason did an amazing acoustic set, whilst the barbers from Genco’s Male Grooming offered up their services for the evening and even perfected an undercut for one of the Fashion Mode girls.  Food and drink was provided in the form of beer and nostalgic paper trays full of chips. The evenings laid back aura was completed by artist Tom Leamon’s exclusive work hung up in one of the connecting rooms which created a small gallery and was a great way to break up the various activities.

The launch was light hearted and charming but you could tell that a lot of effort had been tailored into it’s success and it proves that the little touches really do count.

Shop the collection online and in store now. The knitwear is our personal favourite!



Hello my Name is Paul Smith!

February 7th, 2014

The doors opened to Paul Smith’s “Hello my Name is Paul Smith” exhibition on the 15th of November 2013 (at the Design Museum), and if you were lucky enough to be there when they did, you will agree that the content was breath-taking. The entirely British designer is presenting his 40 year career and allowing visitors to step into his slice of the fashion world; showing the processes he goes through when designing and marketing his collections using both imagery, audio and video.

The gallery space is separated into individual rooms; recreating Smith’s story as you go round. You enter the exhibition through a three metre square cube; designed as an charming replica of Smith’s first shop in Nottingham. This is where the journey first started for Paul and thus is an appropriate place of the exhibition to begin. The entirety of the exhibition is very personable and installations include a hand-painted replica of his first showroom at Paris Fashion Week and a complete reproduction of his design studio.

The exhibition also reminds everyone of the outstanding collaborations that Paul Smith has been involved in; Mini, Giro Helmet, John Lobb, Rapha, Evian, Leica Cameras, HP Sauce to name a few that are displayed throughout the rooms.

“Hello my Name is Paul Smith” is a complete eye-opener to not only Paul Smith as a brand but also Paul Smith as a man. For example did you know he carries a notebook and his camera everywhere or that his inspirational places include street markets such as Portobello Road. He believes in the importance of simplicity and absorbing your surroundings – because the ideas we have can come from everywhere. You can find out all this first-hand and even more in the “Inside Paul’s Head” –  the digital room where you are able to listen to Smith’s narrated thoughts.

He inspires visitors with never-ending ideas and in the central space of the gallery a carefully selected array of framed pictures from Smith’s personal collection are laid out all in different sizes onto two massive walls.

To top the exhibition off, on your way out you face a giant post-it note that reads: “Every day is a new beginning”.

The exhibition is an absolute must-visit and Fashion Mode thoroughly enjoyed the whole experience.



VOGUE on designers at The V&A

February 6th, 2014


The passion behind the haute couture dresses, the magic of the catwalk concepts and the stories behind the designers themselves; all these things that we had longed to know and thanks to Vogue’s “Vogue on designers” series – have begun finding out.

The “Vogue on designers” books were first launched in 2012 and after huge success, Vogue have continued to treat us to more.

Four designers, four authors and four books are released for sale at one time and FashionMode were thrilled to attend a very special Vogue event at The V&A. Hosted by none other than editor of Vogue Alexandra Shulman; the most recent of the four books were the subject of the evening and each author introduced their chosen designer –

Susan Irvine for Cristobal Balenciaga

Drusilla Beyfus for Hubert de Givenchy

Linda Watson for Vivienne Westwood

Kathleen Baird-Murry for Ralph Lauren

Each author spoke about their designer with genuine passion and commitment and it was clear to see that the books  were simply more than a job. Linda Watson (who had interned for Vivienne Westwood as a graduate) laughed and joked about Vivienne keeping her interns awake by spraying them in the face with water, Susan Irvine expressed her joy at discovering never before seen footage of Balenciaga at work behind his infamous curtain, Drusilla Beyfus (who was entirely charming) spoke of Givenchy as an old friend and Kathleen Baird-Murry’s respect for Ralph Lauren shone through with every word she spoke.

The V&A was of course the perfect location for the presentation and the whole evening felt very personal. The authors and Alexandra Shulman came together at the end and discussed the books; making you feel as if you’d stepped into Shulman’s office and were being included in a top secret Vogue meeting.

We were all encouraged to ask questions at the end and the authors and Shulman spent at least twenty minutes signing the books and chatting to the guests.

All photos courtesy of Vogue.