LFW SS14: Portugal Fashion

September 26th, 2013

Joao Melo Costa and Luis Buchinho

Represented by Blow PR, the two emerging talents Joao Melo Costa and Luis Buchinho presented their SS14 collections in the extraordinary venue, The Portuguese Embassy, Belgrave Square. After a champagne reception, both UK and Portuguese press took to their seats.

Costa was first to show, with a collection “dynamic and tridimesnional” – his London debut. Taking inspiration from a story of change and travel, happiness and fireworks, the first looks were sleek and simple. A neutral colour palette of charcoal grey and all white was interspersed with metallic accents on cuts which were loose yet feminine. Echoing this spirit, the models sported sexy bed hair and minimal make-up with low-key appeal. A palette of brights was then introduced with coral, red and, of course, this season’s pink. Subtle print was seen on oversized tops, loosely tailored trousers and shirts, followed by shimmering embellishment on the third and final phase of the collection.

Showing beneath the chandeliers of the Portuguese Embassy straight after Joao Melo Costa’s show, Buchinho also made his London debut this season, departing from Paris Fashion Week. Femininity was redefined by Luis Buchinho through strong silhouettes, graphic elements, colour blocking and mixing textiles. The looks were timeless and classic, with a contemporary spin in the form of unexpected colour. Jungle and forest greens clashed brilliantly, with azure blue and monochrome seen elsewhere. Both flowing draped designs and structured sharper pieces were presented; the continuity remained in the elegance not the shapes. To complete the look, models’ hair was secured in smooth ponytails by L’Oreal Professionnel, at once chic and modern.

With Costa’s collection providing fresh, summery, seductive yet casual looks, and Buchinho’s offering strong silhouettes for the aspirational women, here are two very different designers which London will be sure to see more of next season.

Words by Tess Pollard.



Pictures taken from: http://idolmag.co.uk/


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